Malcolm McDonald

Marketing Plans

Understanding the Marketing Process The Marketing Planning Process I The Marketing Planning Process II The Customer and Market Audit The Product Audit Setting Marketing Objectives and Strategies The Communication Plan I The Communication Plan II The Pricing Plan Place: The Distribution and Customer Service Plan Marketing Information, Forecasting and Organization Designing and Implementing a Marketing …

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Marketing Plans

How to use this book to achieve the best results Learning features Tutors’ guide An important note to the reader from the authors The Marketing Planning Process and the Output Understanding the Marketing Process The Marketing Planning Process: The Main Steps The Customer and Market Audit Part 1: Understanding Markets and Market Segmentation The Customer …

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