John Wiley & Sons

Marketing Plans

Understanding the Marketing Process The Marketing Planning Process I The Marketing Planning Process II The Customer and Market Audit The Product Audit Setting Marketing Objectives and Strategies The Communication Plan I The Communication Plan II The Pricing Plan Place: The Distribution and Customer Service Plan Marketing Information, Forecasting and Organization Designing and Implementing a Marketing …

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The Polymath

Prologue Preface Introduction A Timeless People Shapers of Our World The Cult of Specialisation Reconditioning the Mind An Alternative System Twenty-First-Century Polymaths Owners of Our Future Polymathy through Time and Space

Mathematical Mindsets

Foreword   Carol Dweck Introduction The Brain and Mathematics Learning The Power of Mistakes and Struggle The Creativity and Beauty in Mathematics Creating Mathematical Mindsets: The Importance of Flexibility with Numbers Rich Mathematical Tasks Mathematics and the Path to Equity From Tracking to Growth Mindset Grouping Assessment for a Growth Mindset Teaching Mathematics for a Growth …

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Understanding Children’s Development (6th Edition)

Part I: Theories and Methods Studying Development[rtoc] Developent Observed What is Development? Baltes’s Conceptualization of Life-Span Development Bronfenbrenner’s Ecological Model of Human Development Obtaining Information about Behaviour and Development What Degree of Control? Recording Data Reliability and Validity Participant Characteristics Children/Young People as Active Participants in Research Working with the Data: Quantitative and Qualitative Methods …

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