The context of arts marketing Developing audiences Marketing research Product Branding Pricing Marketing communications Making the arts available Marketing planning Leading and managing the marketing function Synoptic case studies
Teaching and learning primary mathematics What should I know? What do I know? Problem solving using mathematics Number: Counting; place value; fractions, decimals and percentages Number: Knowing and using number facts Number: Calculation (addition, subtraction, multiplication and division) Algebra Geometry: Properties of shapes; position and direction Measurement Statistics and handling data Teaching and learning mathematics …
Instrumentation The Orchestra—Yesterday and Today Bowed String Instruments Construction Tuning Fingering Double, Triple and Quadruple Stops Divided Strings Vibrato Glissando and Portamento The Bow Bowing Non legato Legato Special On-the-String Bowings Special Off-the-String Bowings Trills and Other Coloristic Effects Using the Bow Coloristic Effects without the Bow Mutes Scordatura Harmonics Contemporary String Techniques Individual Bowed …
Introduction Definitions Relation to philosophy and linguistics Why study semiotics? Models of the sign The Saussurean model The relational system Arbitrariness The Peircean model Jakobson’s model Sign relations Symbolicity Iconicity Indexicality Mixed modes Types and tokens Rematerializing the sign Hjelmslev’s model Reflections Further reading Signs and things Naming things Referentiality Modality The word is not …
Introduction About the Play Date and Authorship Summary of the Plot The Play The Double Nature of the World and the Play Death and Mockery The State Assassination Cruelty Women Sources The Play on the Stage The Play in the Original Globe Theatre The Play on the Modern Stage A Note on the Text Further …
Prefatory Note
Introduction to the Third Edition Family Trees in the ‘Ring’ Myth and Music[rtoc] Art and reality The images of music[/rtoc] Prelude to ‘Rhinegold'[rtoc] The beginning of the world as a symbol for our own beginning The state of nature and the fall from innocence Accepting the opposites or escaping them in fantasy The return to …