Second Edition

Digital Marketing Strategy

Introduction: How will this book transform your digital marketing strategy? What is a digital strategy? What’s the story of this book? How to get the most from this book The foundations of digital marketing The 4 Ps of marketing Porter’s five forces Brand or perceptual positioning map Customer lifetime value Segmentation Boston Consulting Group matrix …

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Teaching Systematic Synthetic Phonics in Primary Schools

Subject knowledge for teachers Discriminating sounds and phonemes Challenges Grapheme-phoneme correspondences and ‘tricky’ or common exception words Decoding and encoding text Long vowel digraphs – the advanced alphabetic code Phonics into spelling Effective pedagogy Teaching phonics in the early years Multi-sensory and interactive methods Teaching a systematic structured progression Planning for phonics Tracking and assessing …

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Singing and the Actor

How the Voice Works How do I make the notes? My voice won’t come out at auditions But I thought I wasn’t supposed to feel anything! What exactly is support? Training your voice Developing the three octave siren The nasal port Dynamic control and projection Tuning the oral resonator Twang, the singer’s formant Working the …

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A Good Night Out

Foreword   Raymond Williams Preface Preface to Second Edition Behind the Clichés of Contemporary Theatre Towards a Working-Class Theatre Mediating Contemporary Reality Theatre Has Begun to Take Place Theatre as Political Forum The Challenge of Cinema and Television Appendix: 7:84 Theatre Company

Vivaldi

Preface Preface to the 1993 edition The path to rediscovery Venice The red-haired priest Years of travel Vivaldi’s musical style The instrumental music Sonatas Concertos The vocal music Cantatas Serenatas Operas Sacred vocal music

Benjamin Britten: His Life and Operas

Prefac to the Second edition  Life Early Work and Training Collaboration with W. H. Auden American Visit In Wartime England First Operatic Successes Festival Interlude Aldeburgh: Living in Crabbe Street Aldeburgh: At the Red House Personal Postscript The Operas Appendices include: Extract from The Britten Estate Executors’ Press Statement (1967) Establishment of the Britten-Pears Library …

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Das Braune Netz

Einleitung: Glücklich ist, wer vergisst Die Mörder sind unter uns Der Kulturkampf gegen «Schmutz und Schund» Die «deutsche Mutter» erzieht noch immer wie bei Adolf Hitler Horst Wessel und die Verteidigung des Abendlands Die Fachleute wissen, wie es geht Josef Mengele Deutschland braucht einen Kommissar wie Horst Tappert Es geht einfach nicht weg, es ist …

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Alan Ayckbourn

In the Beginning The Plots Thicken Ritual Behaviour Laughing Till It Hurts Winter Solstice Onwards and Upwards The State of the Nation Chronology of Plays

Nations and Nationalism Since 1780

Preface Introduction The nation as novelty: from revolution to liberalism Popular proto-nationalism The government perspective The transformation of nationalism 1870-1018 The apogee of nationalism 1918-1950 Nationalism in the late twentieth century

Critical Theory

Preface Introduction: what is critical theory? The Frankfurt School A matter of method Critical theory and modernism Alienation and reification Enlightened illusions The utopian laboratory The happy consciousness The great refusal From resignation to renewal Unfinished talks: solidarity, resistance and global society

Modern Moral Philosophy

Preface Preface to Second Edition Moral Discourse and Moral Philosophy An Example of Moral Discourse Is There a Connection between Moral Philosophy and First-Order Moral Discourse? Moral Discourse and Theories of Meaning The Referential Theory Simplest Form of the Theory A More Sophisticated Version of the Theory Wittgenstein’s “Picture Theory” The Referential Theory and Moral …

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Language, Truth and Logic

Introduction Preface The Elimination of Metaphysics The Function of Philosophy The Nature of Philsophical Analysis The A Priori Truth and Probability Critique of Ethics and Theology The Self and the Common World Solutions of Outstanding Philosophical Disputes

Hamlet Through the Ages

Introduction Act I Scene 1: Elsinore, a Platform before the Castle Scene 2: A Room of State in the Castle Scene 3: A Room in Polonius’s House Scenes 4 & 5: The Platform, and another part of the Platform Act II Scene 1: A Room in Polonius’s House Scene 2: A Room in the Castle …

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Shakespearian Costume for Stage and Screen

Preface General introduction Men’s clothes, 1570-1620 Women’s clothes, 1570-1620 (i) Foreign characteristics  (ii) Armour On the ‘nice conduct’ of period costume The Plays The Histories The Tragedies The Comedies On available sources and their selection Odds and ends Bibliography

Macbeth

List of characters Macbeth What is the play about The contexts of Macbeth Characters Witches and witchcraft The language of Macbeth Macbeth in performance William Shakespeare