Eighth edition

Marketing Plans

How to use this book to achieve the best results Learning features Tutors’ guide An important note to the reader from the authors The Marketing Planning Process and the Output Understanding the Marketing Process The Marketing Planning Process: The Main Steps The Customer and Market Audit Part 1: Understanding Markets and Market Segmentation The Customer …

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Power Without Responsibility

Part I: Press history   James Curran Press history as political mythology The struggle for a free press Janus face of reform Industrialization of the press Era of the press barons Press under public regulation Post-war press: fable of progress Press and the remaking of Britain Rise of the neo-liberal Establishment Moral decline of the press …

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