2019
Krupp
The story behind the Krupp company, who were responsible for the manufacture of two of Germany’s most feared war products – the Panzer Tank and the U-boat.
Broom, Broom
Introduction Marina Warner Transformation Rosalind Mitchison Toto the Villain Robert Tashman Stand the baby on its head John Bayley Crazy about Horses Wendy Doniger Broom, Broom Leslie Wilson Noonday Devils Marina Warner The dead are all around us Hilary Mantel Nobody Liked Her Lee Palmer Wandel Interview with a Dead Man Jeremy Harding Money, Sex, …
The Maths Book
Ancient and Classical Periods: 6000 BCE-500 CE[rtoc] Numeral take their places: Positional numbers The square as the highest power: Quadratic equations The accurate reckoning for inquiring into all things: The Rhind papyrus The sum is the same in every direction: Magic squares Number is the cause of gods and daemons: Pythagoras A real number that …
Digital Marketing Strategy
Introduction: How will this book transform your digital marketing strategy? What is a digital strategy? What’s the story of this book? How to get the most from this book The foundations of digital marketing The 4 Ps of marketing Porter’s five forces Brand or perceptual positioning map Customer lifetime value Segmentation Boston Consulting Group matrix …
How to Write a Marketing Plan
Introduction What is selling? What is marketing? What is marketing planning? Stages in the preparation of a marketing plan? Situation analysis – the marketing audit The audit of the marketing environment The audit of marketing activity The audit of the marketing system The marketing environment – market research Internal market research What is market segmentation? …