Media Theory for A-Level  30858

The Essential Revision Guide

  • Media language
    1. Semiotics: Roland Barthes
      • Concept 1: denotation and connotation
      • Concept 2: the media’s ideological effect
    2. Structuralism: Claude Lévi-Strauss
      • Concept 1: binary oppositions
      • Concept 2: binary oppositions and ideological significance
    3. Narratology: Tzvetan Todorov
      • Concept 1: the three act ideal
      • Concept 2: the ideological effects of story structure
    4. Genre theory: Steve Neale
      • Concept 1: repetition and difference
      • Concept 2: industry effects on genre-driven content
    5. Postmodernism: Jean Baudrillard
      • Key concept: the real and the hyperreal
  • Media representation
    1. Representation: Stuart Hall
      • Concept 1: media representation processes
      • Concept 2: stereotypes and power
    2. Postcolonial theory: Paul Gilroy
      • Concept 1: racial binaries, otherness and civilisationism
      • Concept 2: the legacy of Empire and British identity
    3. Feminist theory: Liesbet van Zoonen
      • Concept 1: the female body as spectacle
      • Concept 2: masculinity in the media
    4. Intersectionality: bell hooks
      • Concept 1: interconnected oppression
      • Concept 2: hooks’ call to action
    5. Gender as performance: Judith Butler
      • Concept 1: gendered identities are constructed through repetition and ritual
      • Concept 2: gender subversion and gendered hierarchies
    6. Media and identity: David Gauntlett
      • Concept 1: traditional and post-traditional media consumption
      • Concept 2: reflexive identity construction
  • Media industries
    1. Ownership effects: Jame Curran and Jean Seaton
      • Concept 1: media concentration
      • Concept 2: effects of concentration on media content
      • Concept 3: diverse ownership creates diverse products
    2. Regulation: Sonia Livingstone and Peter Lunt
      • Concept 1: citizen and consumer models of media regulation
      • Concept 2: regulation in the globalised media age
    3. The culture industry: David Hesmondhalgh
      • Concept 1: maximising profits and minimising risks
      • Concept 2: the effects of the internet revolution are difficult to diagnose
  • Media audiences
    1. Media modelling effects: Albert Bandura
      • Concept 1: violent behaviours are learned through modelling
      • Concept 2: audiences copy media modelling
    2. Cultivation theory: George Gerbner
      • Concept 1: fear cultivation
      • Concept 2: media consumption leads audiences to accept mainstream ideologies
    3. Reception theory: Stuart Hall
      • Concept 1: encoding and decoding
      • Concept 2: dominant, negotiated and oppositional decoding
    4. Fandom: Henry Jenkins
      • Concept 1: fan appropriation
      • Concept 2: audience-producer convergence in the digital age
      • Concept 3: fans use participatory culture to effect wider social change
    5. The end of audience: Clay Shirky
      • Concept 1: everybody makes the media
      • Concept 2: everyday communities of practice
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