- Preface
- Introduction
- A Note about the Cases
- Marketing the Arts
- Case Note 1: Danny’s Supper Club
- Market Strategy
- Case Note 2: Cambridge Little Theatre
- Value Creation: The Artistic Product
- Case Note 3: Gryphon Senft
- Brands and Branding
- Case Note 4: Santa Clarita Civic Light Opera
- Audience Acquisition
- Case Note 5: Acton Chamber Ensemble
- Distributing Creativity
- Case Note 6: ArtsEverywhere
- Pricing Strategies for the Arts
- Case Note 7: ShinyChic
- Audience Development to Sustain Customers
- Case Note 8: Lila Thorpe Dance Company
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