Marketing Plans  35880

A Complete Guide in Pictures

  1. Understanding the Marketing Process
  2. The Marketing Planning Process I
  3. The Marketing Planning Process II
  4. The Customer and Market Audit
  5. The Product Audit
  6. Setting Marketing Objectives and Strategies
  7. The Communication Plan I
  8. The Communication Plan II
  9. The Pricing Plan
  10. Place: The Distribution and Customer Service Plan
  11. Marketing Information, Forecasting and Organization
  12. Designing and Implementing a Marketing Planning System
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