[rtoc]
- How do you hear from the dead? How do you speak to the unborn?
- How do you carry a cow in your pocket?
- How did three words kill the French aristocracy?
- How did two wheels emancipate women?
- How do you catalogue everything?
- How do you get a country to work an hour earlier?
- How do you draw like a child?
- How did an Irish pointer discover Velcro?
- How did one good turn make the paper clip?
- How do you make music with a symbol and a line?
- Can it be quicker to go through solid rock? (The London Underground)
- How do you wage war without violence? (Martin Luther King)
- How did cats’ eyes replace tramlines?
- How can you send a message without words? (Morse Code)
- How do you turn one into ten by adding nothing? (Zero in mathematics)
- How do you make densely populated areas pleasant (Lavatories in Mohenjo-Daro)
- Comment parlez-vous aux étrangers? (Biligual dictionaries)
- How do you have tea without leaves? (Teabags)
- How do you get the customer to make your products? (Ikea)
- How do you make money from people’s mistakes? (The eraser/rubber)
- What laid the foundations for the skyscraper (Elisha Otis and lifts/elevators)
- How do you hold a building together with thread (the screw)
- Which animal’s baldder unites and divides the world? (the football)
- www.hat’s the quickest way to find anything? (Names into verbs: Hoover, Xerox, Google)
- How do you persuade customers to buy more than they can carry? ([paper] carrier bags)
- How do you create the world’s most powerful nation? (Declaration of Independence)
- How do you keep your private parts private? (The zipper)
- How can you make night day? (Candles from whale fat)
- How can colour control human behaviour? (traffic lights)
- How do you go to the toilet anywhere? (signs)
- Why me? (Brutal Simplicity of Thought is the key to success)
- How do two sticks feed a continent? (Chopsticks)
- How can a caterpillar change the world? (silk)
- How do you measure volume? (Archimedes)
- How do you make people worship and instrument of torture? (The Christian cross)
- What holds the secret to time travel? (clock springs)
- How do you make a plate edible? (ice cream cones)
- Why limit ourselves to a third of the world? (Jacques Cousteau and diving)
- How can a photo change a high street? (The Apollo moon missions and their effect on global corporatism – Nike, McDonald’s, Gap, Benetton, Starbucks, Saatchi, Zara, ‘Les Mis’, Sony, Apple … )
- How do you create instant boundaries? (Barbed wire)
- How can a pie save thousands of lives? (Florence Nightingale and pie charts)
- How do you control an ostrich? (Putting a sock on the head of an ostrich)
- How can Shorty see over Lofty? (The architecture of the Colosseum)
- How do you know, right now, you aren’t dreaming? (‘Freedom belongs to the person who is a little wider awake.’)
- Why do all roads lead to Baghdad? (Asphalt and petroleum)
- How can fixing a window save lives? (connection between criminal behaviour and the state of the urban environment)
- How do you make people behave? (‘Invent God’)
[/rtoc]
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